Novelist opposes mega-ads in Venice

04/05/2011

Novelist opposes mega-ads in Venice


"They are horrible. They may be useful, but they should be much more attractive. I would have thought they might actually damage the image of the advertisers. Italians are so good at making beautiful things, I don't understand why they have produced such ugly advertisements. You could just show the sponsor's logo, or hold a competition for high quality advertisements-for example, ask artists to design them".

Corriere del Veneto, 4 May 2011

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